Internet: The new age business resource
We all are constantly utilizing the internet for varied purposes like net surfing, probing for information on the web or communicating via e-mail, internet messenger or the latest social networking; however, most of us would not have a clear understanding of the ‘internet’ terminology that forms of a global system of interlinked computer networks that serve millions of people across the world. That explains why it is called ‘World Wide Web’ and that also makes it as one of the most useful and constructive inventions of recent times.
Consisting of a vast network of several interconnected networks belonging to different domains of private, public and business and government sector that has accelerated newer forms of accessing and extracting information along with enhanced system of communication and publishing; business networking and online purchasing and financial services; all these industries have redefined their way of working to adapt to the internet medium.
An industry that has hugely benefited and is consistently up-grading its techniques to process via the internet is the marketing and advertising vertical.
Since, the internet has virtually shrunk the globe in a network; hence it becomes financially and creatively more feasible to prepare campaigns that appeal to global audiences with its interactive nature that elicits quicker responses from potential customers.
Adopting an internet marketing strategy provides a clear and measurable way to target the market and effectually position the business to facilitates easier market penetration as it encompasses tools like Search Engine Optimization and Social Media Marketing that enhances the prospects of the product/service marketed; however care must be taken to clearly define the goal of marketing to expect apposite returns on the efforts and investments made.
Whenever an individual enters a physical store he/she is greeted by a sales person that makes up for 90% of the communication owing to the personalized and face to face contact; however when we log onto a website, there are no prospects of any such communication, except that the visitor is greeted with a website with multiple controls.
Effective internet marketing must focus on providing a human touch to potential clients and proceed towards a successful sales process.
Since marketing not only centers on sales, but also focuses on relationship building and reaching out to prospective customers for a long term and mutually beneficial association; hence suitable techniques must be implemented to tap this consistently growing and dynamic resource for optimal results in terms of sales turnover and client base. Planning a mix of online promotion and marketing techniques with subtlety would definitely go a long way in garnering effective returns.